Changelog

History of updates and changes to Vietnam Market Insights. This page tracks all significant content updates, new features, and improvements.

Legend: New Feature Content Update Content Refresh Bug Fix

2026

New Feature

Site Redesign & Content Update

  • Unified layout: single page width (960px) across all pages for balanced desktop display
  • New hub pages: Topics, Tools, Insights (articles listing) with consistent navigation
  • New Financial Markets topic and two stock-market articles (overview, VN30 index)
  • Trend Radar removed from main tools (data sources restricted); /trends now a coming-soon page
  • Focus on Website Snapshot and Keyword Miner; AI-assisted features noted for future
  • Google Analytics (GA4) support via PUBLIC_GA_MEASUREMENT_ID environment variable
  • Homepage simplified: two pillars (Understand the market / Analyze & track), no trend preview block
  • 404 and README updated; sitemap includes all new routes
New Feature

Major Site Enhancements

  • Added comprehensive SEO with Open Graph, Twitter Cards, and JSON-LD structured data
  • Implemented Pagefind search functionality with Cmd+K keyboard shortcut
  • Created glossary page with 24 key Vietnam market terms
  • Added changelog page for tracking updates
  • Added about page with mission and methodology
  • Enhanced topic pages with related topics, citation tools, and social sharing
  • Added sitemap generation and robots.txt
Content Update

Payments Topic Update

  • Updated e-wallet market share data with 2025 figures
  • Added new neobank section covering Timo, Cake, and LiveBank
  • Expanded QR code payment section with VietQR adoption metrics
  • Added information on Buy Now Pay Later (BNPL) growth
Content Update

E-commerce Topic Update

  • Added TikTok Shop section with live commerce trends
  • Updated marketplace market share data
  • Added cross-border shopping behavior analysis
  • Expanded social commerce coverage
Content Update

Platforms Topic Update

  • Updated super-app user metrics for Grab and Zalo
  • Added emerging platform analysis
  • Expanded ecosystem integration section
  • Added mini-app economy coverage
Content Refresh

Logistics Topic Refresh

  • Updated last-mile delivery coverage statistics
  • Added new logistics technology trends
  • Updated major players section with recent market entries
  • Expanded rural delivery challenges section

2025

Content Update

Regulations Topic Update

  • Added latest SBV circulars affecting e-wallets
  • Updated e-commerce regulatory framework
  • Added data localization requirements section
  • Updated foreign investment regulations
Content Refresh

Consumers Topic Expansion

  • Added Gen Z spending behavior analysis
  • Updated urban vs rural consumer preferences
  • Added new social media influence data
  • Updated income and spending statistics
New Feature

Site Launch

  • Initial site launch with 6 core topics
  • Basic responsive design with documentation-style layout
  • Implemented Astro static site architecture
  • Set up consistent content structure across all topics

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